Web Design Proposal
RJ Digital

Lions Den Art Collective

A digital presence that matches your craft

Prepared for Jeremiah
Prepared by Ryan Johnson, RJ Digital
Date February 9, 2026

The Opportunity

The Central Texas tattoo market is competitive — but there's a clear pattern among the shops that dominate: strong digital presence, professional branding, and systems that make booking easy.

Lions Den has the talent. This proposal is about building the digital infrastructure to match — a site that showcases your work, makes booking seamless, and positions you as the go-to studio in your market.

Market Research Highlights

I did a deep dive into what's working for top shops across New Braunfels, San Antonio, and Austin. Here's what separates the winners:

20K+
Instagram Followers

The credibility threshold. Top shops like Twisted Tattoo (49K) and Rock of Ages (40K) leverage social proof heavily.

3,000+
Google Reviews

Hyper Inkers has 3,000+ reviews with a 5.0 rating. Reviews compound trust faster than any ad spend.

12am+
Extended Hours

All Saints and Hyper Inkers stay open until midnight or later. Night owls and the bar crowd are profitable.

14x
Award Wins

Dandyland has won "Best Tattoo Shop" 14 times. Awards stack credibility and make marketing easy.

Key Insight

The shops winning aren't just good at tattooing — they're good at being found. Professional websites, online booking, transparent pricing, and consistent social presence. That's the playbook.

Your Current Search Visibility

I searched "tattoo shops Seguin TX" — here's what comes up:

Google Page 1 Results

1
Body Expressions Tattoo Studio — Website + 9,132 FB likes
2
Body Expressions Facebook — Same shop, double listing
3
Lions Den Art Collective — Facebook page only (no website)
4+
Directories, Yelp, other shops...

❌ The Problem

  • • No website = no control over your story
  • • Facebook page is your only presence
  • • 1,970 likes vs competitor's 9,132
  • • Can't rank for "tattoo near me" without a site
  • • Losing potential clients to shops with websites

✅ The Opportunity

  • • Only ONE competitor has a real website
  • • Competition is weak — low barrier to rank
  • • Website + GMB = page 1 within months
  • • "Private studio" angle is underserved niche
  • • First mover advantage still available

What Top Shops Do Differently

1

Online Booking Systems

Quote requests, appointment scheduling, deposit collection — all automated. No phone tag.

2

Artist Portfolios

Individual artist pages with specialties, styles, and work samples. Clients pick the artist, not just the shop.

3

Transparent Pricing

Minimums and hourly rates listed clearly. Removes friction, sets expectations, filters tire-kickers.

4

Google Business Optimization

Complete profiles, regular posts, review responses. This is how people find you when they search "tattoo near me."

5

Story & Differentiation

Origin stories, unique positioning ("women-owned," "14x award winner," "APP certified"). What's your "only"?

Website Options

Choose the foundation that fits your needs. All options include custom design, mobile optimization, and domain/hosting setup.

Starter Site

One-page build + domain + hosting

$1,500
Trade
  • Single-page design showcasing your work
  • Mobile-optimized, fast loading
  • Domain registration + hosting setup
  • Contact form with email notifications
  • Social media links

Best for: Getting online fast with a clean, professional presence.

RECOMMENDED

Booking-Ready Site

One-page build + domain + hosting + scheduling

$2,000
Trade
  • Everything in Starter, plus:
  • Online booking/scheduling integration
  • Quote request form
  • Gallery section for portfolio work
  • Automated confirmation emails

Best for: Reducing phone tag and capturing bookings 24/7.

Full Studio Site

Multi-page site with complete features

$3,500
Trade
  • Everything in Booking-Ready, plus:
  • Dedicated tattoo gallery page
  • Artwork showcase page
  • Events/shows calendar
  • Individual artist profile pages
  • About/story page
  • Pricing & FAQ section

Best for: Establishing Lions Den as a full art collective, not just a tattoo shop.

Monthly Partnership

Keep your site running, updated, and growing. Choose the level of support that fits.

Maintenance

Keep the lights on

$200 /month
  • Hosting & domain renewal
  • Security updates & backups
  • Uptime monitoring
  • Minor content updates (2/month)
  • Email support
POPULAR

Maintenance + Booking

Automate your schedule

$350 /month
  • Everything in Maintenance
  • Scheduling software license
  • Booking system management
  • Gallery updates (4/month)
  • Priority support

SEO Essentials

Get found locally

$400 /month
  • Everything in Maintenance
  • SEO foundation setup
  • Google Business optimization
  • Monthly check-ins & reporting
  • Local citation building
  • Review strategy guidance
🤝

Partner Pricing

These rates are exclusive to our referral partnership. Standard retainers start at $1,000/month. You're getting 60-80% off because I believe in what you're building — and because good referrals are worth more than ad spend.

The Partnership

What I'm Committing

  • Full website build at no cash cost
  • Partner-rate monthly retainer (60-80% off)
  • Dedicated support and quick turnarounds
  • Market research and strategic guidance

What I'm Asking

  • Trade: Tattoo time equivalent to build value
  • Referrals: Mention RJ Digital when clients ask about your site
  • Feedback: Help me build a case study from your success

Next Steps

1

Pick Your Options

Choose a website tier and monthly retainer level that fits.

2

Discovery Call

30 minutes to gather assets, discuss vision, and nail down details.

3

Build & Launch

2-3 weeks to design, build, and get you live. You'll see progress throughout.